The single most important thing to get right to sell your house fast is the asking price. Almost every property will attract attention from buyers if the price is right so if you aren’t even getting many viewings, it could be a sign that buyers think your asking price is too high for the size and type of property compared to others in your area.

 

Finding the Right Asking Price to Sell Your Property

The ideal asking price is the highest price buyers are willing to pay within your desired timeframe. Overpricing leads to delays, while underpricing may cause regret.

We look at how to price your property to get the best price in the fastest time.

What Happens If You Price It Wrong?

❌ Too Low – Quick sale, but you risk selling for much less than market value.
❌ Too High – Fewer viewings, longer time on the market, and price reductions.

How to Set the Right Price

The real value of a property is NOT set by experts or expectations, it is set by public opinion and the amount people are willing to pay. To estimate or predict what that will be, you need to look at historical data and market conditions.

Sellers often rely on estate agents to advise them of their property value. Unfortunately because most sellers choose the agent with the highest valuation, it is in their interests to over estimate and reduce the price as necessary over the course of months.

To ensure you get the most from experts, ask them to justify their reasoning with examples of similar properties in the area that have sold at the price they give.

If something seems too good to be true (like assurances that your property is going to sell for more than other similar properties in the same area or that it will sell fast at the same price as similar properties that have been on the market for months or even years), it probably isn’t true.

✅ Market Research – Check recent sales of similar properties in your area.
✅ Seek Expert Advice – Ask estate agents for evidence to support their valuation.
✅ Consider Your Goals – Do you prefer a faster sale or waiting for a higher price?

 

Researching Recent Sales In Your Area

The start of any DIY valuation should be recent sales of similar property in the same postcode.
If there aren’t any recent sales in your street, you can look slightly further afield but you will need to take the difference in the areas into account. Take note of how long a property was advertised before it was marked as Sold Subject To Contracts (SSTC) and look for online tools so that you can track changes in the asking price.

Small cosmetic differences or slightly better/worse spec such as a marginally bigger/smaller garden should be noted and they should certainly affect negotiating powers but they are may not add significant value to a property.

The main physical aspects that significantly affect a property’s value are:

• the number of bedrooms
• the property type (detached, terraced, bugalow etc)
• the neighbourhood and proximity to amenities
• the size of the overall footprint inc gardens
• parking space/restrictions
• the property market conditions
• sole access

Alternatively, you can of course look at slightly older sales in your street together with information about whether property value has gone up or down since the sales, though bear in mind that they are made up of averages that might include a property that sold for considerably more than others because the seller was happy to wait more than 12 months for a sale rather than lower their asking price to secure a sale within 3 – 6 months so it is not as accurate as looking at recent sales for similar property in your immediate area.

 

What We Do – Our Fixed Price Sales

At National Residential, we always start our process working out a REALISTIC sales price with our sellers and unlike estate agents who are happy to happy to list properties with an unrealistic asking price to secure representation (knowing they can suggest lowering them if there is no interest), we pay for the EPC certificate and legal pack whether a property sells or not as all our sales are NO SALE, NO FEE.

Put simply, we simply cannot afford to pay for these features upfront unless we are confident we can sell at a price our sellers are happy to accept.

Like most types of auction, the starting bid is often below the reserve price (which is generally no more than 10% in excess of the starting bid) to test the market, gauge buyer interest AND make sure the property is seen by as many people with budgets over or ‘close-to’ the reserve price as possible.

Unlike other types of auction, we don’t just answer questions; we engage and support bidders throughout the process to ensure they remain engaged and active.

The length of our 28 day schedule is long enough to gain maximum reach for active buyers and short enough so that they have to act.

We ensure buyers are committed to the sale through a non refundable deposit.

We solve any problem that arises after a sale has been agreed to prevent a sale collapsing so 95% of our agreed sales complete.

We think our pricing strategy is the intelligent way to sell houses and our confidence is supported by the results our strategy achieves but we also invite you to take a look at our ‘Sold Properties’ page to judge the results for yourself.

 

Why Choose National Residential?

🏡 Realistic Pricing – We set a reserve price based on recent sales, not guesswork.
⏳ Fast Sales – Our 28-day auction maximises interest and competition.
💷 No Sale, No Fee – We cover marketing and legal pack costs.
🔒 Serious Buyers Only – Buyers must pay a deposit, reducing the risk of a collapsed sale.
📈 Best Market Price – Competitive bidding ensures you get the highest possible offer.

 

Want to know what your property could sell for?
📞 Call us on 0800 612 8659 or request a callback with your postcode. No pressure, just expert advice!

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