Sell Property That is Difficult To Sell - National Residential


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Selling Property That Is Difficult To Sell

Most experts agree the single most important factor in selling a property that is difficult to sell is getting the price right. Regardless of any historical or future value, the market value of a property is what people are willing to pay for it at the time it is offered for sale.

Rather than guess what people are willing to pay for a property or try to demand a price, we let the market show us what people are willing to pay. Our job is to make sure our processes squeeze every last £ from potential buyers.

To do that we make sure we market our properties to the widest possible audience and our sales model encourages buyers to compete against each other. All of our properties are listed with a reserve price so our owners have the option of accepting or rejecting the best offer we receive.

We have taken the most effective strategies from a variety of sales options and spent years refining the process to deliver our FAST, ROBUST, REVOLUTIONARY sales models.

Like estate agents, we start with a low ‘offers over’ price to attract interest and we market the properties to local communities through our estate agent partner network as well as on major property portals like RightMove and Zoopla. Like auctions, we limit the life of the sale process to ensure all interested bidders pay keen attention.

Unlike estate agents, our process is transparent so buyers can see all competing offers at any time of day or night and unlike traditional auctions, we make sure our ‘modern auctions’ are accessible to ensure all chain free private buyers who are more willing to pay higher prices can take part.

We take a holding deposit from winning bidders to secure sales and as a result 95% of all agreed sales complete. We are active throughout the completion process to ensure all aspects are completed as fast and efficient as possible.

Why put your life on hold or endure more stress than necessary waiting for people to agree to wish list prices. Sell your property for the full market value fast.

Call us now on 01244 341066 or use our callback form and we will phone you back ASAP.

A ‘problem property’ is any property that its owner is having difficulties selling through a traditional estate agent if that delay is creating emotional of financial distress.

Different types of distress include:

  • Financial – When a property that is difficult to sell is not being used – e.g. empty inherited property, vacant buy to let properties, vacant holiday homes, unused second homes or unsold investment property – the running costs (mortgage, insurance, utilities, council tax etc) can soon put strain on household budgets and turn an asset into a burden.
  • Frustration – Having to miss out on opportunities, adventure and/or perfect new homes due to complications, prolonged completions and broken chains is a frustration that can live with people long after the problem has passed.
  • Depression – Making the decision to sell a family home can be difficult to make – especially if it is the result of divorce, separation, downsizing or as a result of economic need after life events like bereavement, unemployment or redundancy. Having made the decision, most people want to move as soon as possible to focus on the improvements the sale will make. Being trapped in a routine and place that prevents people moving on with their lives can have a significant affect on their mental health.
  • Increased Debt – If debt is left unattended, it can dramatically spiral out of control. Charges, fines, fees and/or court costs can add tens of thousands of pounds to growing a relatively small debt into something much bigger. Sometimes the cost of waiting for a better price can be counterproductive financially. A fast property sale can stop debt increasing and end an unpleasant time of uncertainty.
  • Repossession – Home owners who have interest only or endowment mortgages can find themselves unable to repay the loan. In many cases the only option available to them is sell their homes to repay the debt. If there has been sufficient growth in a property value over the term of the mortgage, home owners may be able to repay the mortgage and buy a smaller property using the equity plus the value of the endowment. To secure bonuses that are paid only if the endowment reaches its full term, some owners leave the downsizing process until the mortgage repayment is due. Unfortunately, not all lenders will temporarily delay repayment while the owner waits for a house to be sold. In the worst case scenario, they can start a repossession process. If a property is repossessed generally the amount owed will increase and the sale value will decrease.
  • Anxiety – Selling a house is never going to be stress free – it’s a time when strangers want to look around your home to decide if they want to buy it. While a lack of offers can be hard to accept, a lack of interest is even worse. When selling a house traditionally, estate agents will always start off with the highest price they think is possible – even if it’s not very probable – reducing the price every 3 months or so until eventually it is what someone is willing to pay. The negative side of the ‘ambitious’ pricing strategy is potentially long, costly and anxious wait to sell property.We think a far better option is to start low in order to generate interest quickly and let competition between bidders push the price higher (usually to about 95% of the price an estate agent will reach working from high to low). Our sellers are happy to take a slightly lower sale price in return for a 28 day sale and less stress while the sale completes because our buyers pau a holding deposit to secure the sale.

Avoid prolonged suffering as a result of not being able to sell property as fast as you need to or would like to. Contact us using the form opposite and we’ll phone you back. Or start the conversation now by phoning us on 01244 341066 (Mobile Friendly) or 0800 6123694 (Freephone).

1) Contact us to discuss your property and any problem you have already experienced selling it.

We will look at recent sales prices in the area and discuss the effects of any problem on the estimated sale price.

We will explain our sales options in context of how they can help you solve problems selling property and run through some figures – e.g. reserve prices, starting price, target prices.


2) IF you are happy in principal with our risk free options (no sale, no fee and no obligation to sell), we will visit your property to confirm or adjust the estimated figures in accordance with your property condition and take photographs (if appropriate).


3) We will confirm or revise our expectations in writing for you to decide if you are happy to use our services.

If you agree, we will prepare a contract for you to sign. If you are not, there’s nothing more to discuss – you simply walk away.


4) If you want us to sell your property:

    • If you want a 7 day sale, we will begin proceedings to buy your property and we will deposit the agreed amount in your bank within 7 days from our offer being accepted.


  • If you are happy to wait for a 28 day sale, we will advertise your property locally and online (on property boards such as RightMove, Zoopla etc) and list your property in a 28 day auction style sale (using either our Modern Auction or our Registered Auction platforms dependent on your preferences).


Frequently Asked Questions About Selling Properties That Are Difficult To Sell

Please call us on 01244 341066 (local rate, mobile friendly) or 0800 6123694 (Freephone). One of our sales staff will be happy to help you immediately

Some people think estate agents or home owners set house prices but in reality buyers and competition set house prices by their interest and willingness to buy.

Estate agents can only guess the prices people will pay for a property. High street agents set their starting sales price high expecting to lower it until they generate interest. In theory it sounds great, but in practice it wastes alot of time asking for ‘ambitious’ prices.

National Residential start prices low knowing they will generate interest straight awy and the price will rise until it reaches the true maket value.

Estate agents can expect to sell for slightly more than we can achieve because we only accept offers from chain free buyers who are willing to pay a holding deposit however our clients are happy to sacrifice a small difference for the speed and security of a sale through National Residential.

Absolutely not. We set reserve prices for all our auctions so if you are selling your property through our fixed price option and we fail to achieve the price you have agreed to accept, you will have the choice if accepting a lower offer or refusing any offer.

If you refuse all offers, you simple walk away. No sale, no fee. We take all the risks and absorb any costs we have encountered presenting your property for sale.

Although our Modern Auctions might look like traditional auctions, there are key differences.The most notable is the typical selling price – ours is usually within 5% of the prices achieved at estate agents whereas auctions are typically significantly lower. We put this down to our involvement – we do not sit back and let the auction process do all the work; we actively engage with our bidders to ensure we answer any question they may have and guide them through the process.

Also, our Modern Auctions have a long bidding window, potential bidders can bid 24/7 and the closing time is convenient for buyers to generate as much competition between bidders as possible. Our sellers can choose to accept a lower bid if it is a better option for the seller or no bids if they set a reserve price.

Estate agents frequently value property at more than they expect to achieve – partly to win representation (who doesn’t want to hear they will receive an extra £10K) and partly to provide buyers with room to negotiate a lower price.Sometimes it works but unfortunately most times it doesn’t and they expect to lower the prices after prolonged periods of no interest knowing eventually, they will find the price buyers are willing to pay.

On the other hand, by starting with a low ‘offers over’ price to attract interest, we expect to end the sale with a price higher than the one we start with.

We know from experience that the strategy works but we also have our Sold Properties Page so you can see the last 400 sales and decide for yourself. We also suggest you do your homework and compare the prices we achieve to similar property sold through estate agents. We think you’ll be surprised at how close we get in 28 days to the price they take months to achieve.

No we do not. We have been providing home owners with the choice to sell problem property quickly since 2006 and we’re in it for the long term. Our longevity depends on us providing homeowners with valuable and useful options AND providing a better deal that our competitors.The discounted price we offer when we buy your property in 7 days (70 – 80%) reflects the financial risk we take (there is no certainty that we will be able to sell the property at a later date), the costs associated with a sale and a realistic potential resale price. It is the HIGHEST we can make to remain profitable and compete with other companies offering similar options.

We offer a better price with our fixed price option (80 – 90% with cash advance if required) because the financial risk we take is less and we do not need to raise such a large amount of capital. Again it is the highest offer we can make taking all costs into account while remaining profitable and competitive.

Lastly, for homeowners simply wanting a fast sale, we offer our 28 day 100% value sale. It is similar to a traditional sale but faster. Because we only accept offers from buyers who are not in a chain and can pay a holding deposit to secure the sale, we normally achieve about 95% of the price similar properties sell for through an estate agent in significantly less time. It is a price our home owners are willing to pay for s fast, secure sale.

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Problems Selling Property

Case Study of Selling A Problem Property To National Residential

In June 2017, National Residential purchased a property with a short leasehold in London in just 3 days.

The flat’s owner had the combined problems of a very short lease along with an absentee freeholder so had no way of extending their lease to sell on the open market.

National Residential stepped in and we completed on the purchase in just 3 days – we started the instruction on a Friday and completed by the following Tuesday.



Frequently Asked Sellers’ Questions

Please call us on 01244 341066 (local rate, mobile friendly) or 0800 6123694 (Freephone). One of our sales staff will be happy to help you immediately

Our buyers are chain free and pay deposits resulting in over 95% of agreed sales completing – and quickly! Our buyers also complete in an average timescale of 78 days and many buyers complete within just 56 days. This compares to much longer timescales of 200 days with a local estate agent where appx 40% of sales fall through!

  • If you have 200 days to wait for a sale and are hoping for an unrealistic price and are prepared to accept an almost 40% risk of your sale falling through, then use a local estate agent because you don’t need us!
  • However, if you are happy to sell for a realistic market price, and complete in just 78 days (or even quicker), with a 95% success rate of your sale completing then you simply can’t beat us!

Estate agents tell you they will sell your property for a price far higher than they will eventually achieve to win your business over their competition. They rely on you sticking with them as they reduce the price until the eventually get a sale. This strategy is completely uninspiring, and completions take 200 days on average when you could have achieved the same price with us within just 78 days!

Most people know deep-down the high price promised by the estate agent is unrealistic but are enticed to go with it – after all there is just a chance it will sell for that high price, right?

Wrong! Properties do not sell for unrealistic high prices and after no or few viewings over many months you become increasingly frustrated at not being able to sell and move on with your life.

You eventually reach the point where you must make a decision! Do I reduce the price? Do I change my estate agent? Or, do I call a ‘quick sale company’ because I am running out of time and I need a guaranteed quick-sale now?

The risk for you now is making the wrong decision and either remaining on the market for many more months or selling your property under-value because you cannot afford any more delays.

Worse still, you eventually get a sale only for it to fall through because the buyer:

  1. Cannot get a mortgage;
  2. Simply pulls out, or
  3. Tries to reduce the price just before completion!

Rather than accepting this dreadful status-quo and experiencing these avoidable frustrations, there is a better way! National Residential will achieve the best possible price for you and in the quick timescales you require through our unique pricing strategy and processes. Furthermore, all our buyers have the proven funds to buy and we put in measures to ensure they complete within **56 days. Buyers also pay non-refundable deposits which they risk of losing if they pull out or try to reduce the price.

National Residential therefore achieve Best Prices, Quickest Sales and Certain Completions – these are the main reasons why sellers opt for National Residential versus using a normal estate agent.

What happens if buyers pull out and sales fall through?
Although our buyers are chain-free, pay deposits and have proven funds, there remains the low risk that they pull out or cannot complete for some reason. If this happens, buyers will lose their deposit so long as the reason is not the responsibility of the seller (for example; there are no problems with title or structure of the property).
If buyers do withdraw and lose their deposit, we will agree to pay 50% of this deposit to sellers so long as they agree to sell with us again.

Are your prices guaranteed?
We are unable to guarantee sale prices when we sell though our auction but we are able to offer a guaranteed price when we agree to purchase for cash.*

28 Day Auction Sale – when we sell properties, we cannot guarantee the price they will sell for through our auction. Although we cannot guarantee sale prices, what we can guarantee is there are ZERO costs for sellers if we do not achieve the price they need and are unable to agree a sale with one of our buyers. We provide a no-sale-no-fee service so sellers have nothing to lose.

*7-Day Cash Sale – once we have confirmed valuations with local agents and RICS surveyor, our cash offer is 100% guaranteed.

We will get you the best possible price that people are willing to pay for your property at that moment in time. We will market your property using our unique pricing scheme to get maximum buyer interest so we can get the offers flowing in. Our experienced sales team will squeeze the very best prices that buyers are willing to pay so we get you the best price possible.
We combine maximum marketing exposure for your property with an aggressive pricing strategy to generate maximum buyer-interest in your property. Our experienced sales team is incentivised to get you the best price possible and to sell quickly. Our average time on market to sell and complete properties is less than 78 days versus 200 days with normal estate agents and we are achieving the full market price for properties in this timescale!
All our buyers have proven funds and use our Accelerated Purchasing Scheme – that means we put in measures to ensure they complete within 28-56 days and do not reduce the price before completion. We have the best ‘sales progression’ system in our industry for ensuring buyers complete quickly, and at the agreed prices, with minimum sales falling through.
We will manage viewings in the best way possible for you depending on your circumstances. We will agree this with you at the start.

We use the UK’s leading conveyancing solicitors who are experienced in achieving extremely fast completions and providing the best customer service. You want a quick and guaranteed sale and the lowest costing legal fees, so why pay slow local solicitors high prices and receive a slow poor service because solicitors fail to perform?

In our experience when buyers or sellers use their own solicitors a high proportion of these sales drag on or fail to complete at all because their solicitors are either ill-experienced and/or under-motivated to prioritise completing in the quick timescales buyers and sellers require.

We are in the business of providing the highest possible service standards and achieving fast and certain completions for both our buyers and sellers. We only recommend the best solicitors in the UK because they have proven time and time again that they can complete sales quickly, and because they provide buyers and sellers with the best experience and service standards possible and at the lowest prices.

Our sales progression team provide the best service standards in our industry because we use super-efficient solicitors for both sides. This means both sellers and buyers benefit from a fast efficient service and avoid the costs, stress and delays of sales falling through.

Whilst we work to extremely high standards and deadlines to ensure that all sales complete within 56 days, in some exceptional circumstances the Vendor may require more time than this to resolve issues required by the Buyer’s conveyancer, so completion can take place.

In these circumstances, the Buyer and the Vendor will both agree to extend from 56 days for a reasonable time up to a maximum of 12 months to enable issues to be resolved and for exchange and completion to take place. We encourage you to refer to the Online Bidding Terms for more information.

In all sales, we endeavor to get any issues resolved as fast as possible.

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